DOS EQUIS DESERT XX Featuring the IJSBA World Finals Secure Industry
Sponsorship And Support
Skat-Trak, Kawasaki leads industry charge to the World Finals scheduled
for October 3-10, 2004 from Lake Havasu City, Arizona
 Costa Mesa, Calif. (Sept. 13, 2004) – The International Jet Sports
Boating Association (IJSBA) announced earlier that festival title sponsor
Dos Equis will be joined by long time World Finals sponsors and industry
leaders Skat-Trak, Personal Watercraft Illustrated, Kawasaki, Atlas Insurance
and Jet Pilot. The 2004 Dos Equis Desert XX featuring the Dos Equis World
Finals takes place October 3-10 at the Crazy Horse Campground on the
shores of Lake Havasu, Ariz.
“Skat-Trak was the first to really step up and support the event,” says James
Leitz, Vice President of IMG the firm responsible for sales, marketing
and producing this year’s event. “Skat-Trak’s sponsorship
of the entire festival with personalized elements like the entitlement
of the Log Jumps and a Pro Ski Hole Shot Award further illustrates their
desire to bring something of value to the racers and fans.”
“Skat-Trak’s involvement in the IJSBA World Finals goes
back many, many years. Our re-emergence as an ‘Official’ sponsor
further underscores our commitment to racing and the industry,” said Michelle
Thompson, Director of Marketing for the Calimesa-based impeller
and PWC parts manufacturer.
The IJSBA is also pleased to announce that IMG has also signed Kawasaki,
Jet Pilot, Atlas Insurance, Personal Watercraft Illustrated and Nintendo as “Official Sponsors” of the new Dos Equis Desert XX and
the 23rd annual World Finals.
The Dos Equis Desert XX will attract more than 800 world-class racers
and athletes from across the globe and feature freestyle motocross, skateboarding,
BMX and mini-moto racing in world-class venues. In addition, the event
will have live concerts and an interactive lifestyle festival spread
over 12 acres.
Dos Equis Desert XX is anchored by the 23rd annual IJSBA World Finals – the
world’s largest watercraft race in closed course ski and runabout
racing, slalom and the popular freestyle competition. The World Finals
draws the sport’s elite competitors, including superstars Chris
MacClugage (Florida), Victor Sheldon (California), Eric Malone (Pennsylvania),
Nicolas Rius (France), Dustin Farthing (Florida), Steven Daulich (France),
Gimmi Bosio (Italy), Masao Fujisawa (Japan), Dustin Motzouris (South
Africa) Celio Vinicius (Brazil) and Alessander Lenzi (Brazil) competing
for more than $100,000 in prize money and awards.
Pairing watercraft racing with sister action sports, the half-pipe
features several of the world’s best skateboarders and BMX riders.
A freestyle motocross ramp-to-ramp air show and the always-fun mini-moto
race promise to create an on-shore multi-sports experience for thousands
of devoted fans.
More than 50,000 spectators will also enjoy Performance Alley – a
PWC aftermarket and consumer interactive festival featuring large-scale
displays from the top manufacturers of watercraft, parts and apparel,
and other lifestyle brands, as well as food and beverage concessions
including the Dos Equis Beach Bar. Other activities include daily athlete
autograph signings, DJs, guest emcees and prize giveaways. Live regional
and national musical acts will perform on the Dos Equis Desert XX Concert
Stage on Friday and Saturday afternoons from 4:00 to 8:00 p.m.
Dos Equis Desert XX and the Dos Equis World Finals will be broadcast
to 75 million households on Fusion TV, airing on Fox Sports Net from
4:00-5:00 p.m. on Wednesdays (10/27, 11/10, 11/17). The shows will re-air
on FUEL TV (dates to be announced) and to 90 countries around the world
via international syndication.
All events during the 2004 Dos Equis Desert XX are open to the public.
Admission is free Sat., Oct. 3 - Wed., Oct. 6 with a $10-$20 admission
fee Thursday through Sunday. The expert and pro heats begin on Wednesday,
October 6 and run through Sunday, October 10. Festival activities, BMX,
skateboard, freestyle motocross and mini-moto competitions begin on Thursday,
October 7. Live music will be held on Friday, Oct. 8 and Saturday, Oct.
9. The Dos Equis Desert XX is produced by IMG and sanctioned by the IJSBA.
About IMG
IMG is the world’s largest company dedicated to the marketing and
management of sport, leisure and lifestyle. IMG represents athletes,
performing artists, writers, fashion models, broadcasters, leading corporations,
world-class events, cultural institutions and recreational resorts. IMG’s
X-Sports division produces more than 25 events per year and consults
a number of corporate clients. Projects and clients include the US Open
of Surfing, Vans Triple Crown of Skateboarding, Snowboarding and Target
Beach Bash and clients like Target, Philips and Norelco. For information
regarding IMG: www.imgworld.com.
About IJSBA
The International Jet Sports Boating Association is the worldwide sanctioning
body for personal watercraft competitive racing. The IJSBA is responsible
for the rules which govern the sanction, organization and conduct of
sanctioned events; the standards for eligibility and conduct of competition
and officials; the regulations for eligibility and preparation of watercraft;
and the rules for annual series of events around the world. The IJSBA
has affiliated associations, organizations and members in more than
50 countries worldwide and its headquarters are located in Costa Mesa,
Calif. For more information, phone: (714) 751-8695 or www.ijsba.com
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